Beauty is Emotion
My story
I was born and raised in Florence, surrounded by the beauty and art that surrounds my city. Since I was a child, I've followed mycreative instincts, drawing, coloring, and curiosity.
After studying art, I chose to major in psychology: I wanted to understand the emotions that flow through faces. Emotions that today I transform into beauty.
And in 2015, I decided to invest in high-level training: I moved to Milan and earned my international makeup artist certification at the MUD Academy, thus making makeup my expressive language.
Today, after over 15 years of experience and a new specialization in hairstyling at the New Line Academy, I create looks that express people with authenticity. Always with authenticity, attention, and care for every detail.
Experiences on set
Between fashion, catwalks and real emotions
Every face I've painted tells a different story. From the lights of fashion shows to the intimacy of a bride on her most important day, every experience is a blend of vision, beauty, and authenticity.
1. Fashion Week
A professional makeup artist, I'm on the front lines behind the scenes at national and international fashion shows, where every second counts and attention to detail makes the difference.
I create looks designed to harmonize with the collections, respecting the designer's creative vision and the coherent interpretation required on the runway.
From natural, luminous makeup to more daring and artistic creations, my job is to elevate models under the spotlight, ensuring perfect visual impact both in person and in photographs.
2. Backstage Shooting & Spot
I carefully oversee every step: from the idea, to the preparation of the look, to the final touches, ensuring that the makeup and hairstyling best enhance the creative concept.
My goal is to ensure flawless results in front of the camera, conveying emotion, style, and personality.
3. Brides & Ceremonies
My approach emphasizes a style that is tailor-made for the bride, enhancing her personality rather than her makeup, so that every bride feels authentic, radiant, and at ease.
From makeup trials to preparation for the big day, I listen and guide the bride with care and attention, selecting colors, harmony, and hairstyles that complement her dress, the style, and the lighting of the event.
The goal: to help you experience the big day as a true protagonist, with elegance and confidence that are reflected in every look and every photograph.
4. Brand & Talent
Throughout my career, I have curated the look of models, talents, influencers, and celebrities, always interpreting their image in harmony with the context and the message to be conveyed.
Ho lavorato in produzioni televisive, eventi esclusivi, servizi editoriali e shooting di prestigio, garantendo sempre risultati all’altezza degli standard più elevati e delle aspettative di un pubblico esigente.
Collaborations
Emotion is in the details
Every gesture in my work stems from a precise intention. The choice of colors, the textures of the products, the light that caresses the face: nothing is left to chance. My approach is quiet yet present, attentive yet never intrusive. Because true beauty doesn't impose itself, but reveals itself, with delicacy and authenticity. It's in the details that everything takes shape. And in that moment, it becomes unforgettable.
Life as a makeup artist
Elena Grifoni • Makeup & Hair Specialist
A NIGHT TO SHINE
With @andreabocelliofficial
Choreography @irmadipaola
Ass choreography @Gabriele Riccio
Costume designer @claudia_tortora_goliardica
Assistant @nacci.sara
Mua michelemagnani assistant @elenagrifoni.mua
Hair @avanessa.hair.makeup
Production @linguamadre
Luigi Ceccon
Corinna Capponi
DIORISSIMA
@dior HIGH JEWELRY 2026 @victoiredecastellane
Venezia - Palazzo del Casino
@raja_bouallou
HAIR
Key artist @caroline__schmitt
Team @joananeves
Rock and Rose team @rosycampisi_ andreagennarohair @marcossh__ @simone_cantali @floriannacappucci_hair
@_salvatorepennisi_ @mattiapongolini
MAKE UP
Key artist @peterphilipsmakeup
Team @isabelle_pain @estellejailletmakeup
Rock and Rose team @vaniacesarato @elenagrifoni.mua
@katevilla_makeup @alepolimakeup
@moniaiovinomakeupartist @dalilamacchia_ @dida_makeup
MANICURE
@nellysferreira @magalisanzey
#dior #fashion #runway
Sarah ✨
🇮🇹
Per il suo giorno speciale, Sarah ha scelto un look raffinato e senza tempo: un raccolto pulito dal fascino retrò, capace di esaltare la sua eleganza naturale.
Per il makeup abbiamo utilizzato tonalità neutre e luminose, studiate per valorizzare i suoi lineamenti con delicatezza, carattere e sofisticata armonia 🤍
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For her special day, Sarah envisioned a refined and timeless bridal look: a sleek updo with a subtle vintage touch, designed to enhance her natural elegance.
For her makeup, we chose soft neutral tones that beautifully highlighted her features, creating a look that was both graceful and sophisticated.
Authentic beauty, made even more radiant by the emotions of an unforgettable day. 🤍
@saredmond
#TuscanyWedding
#DestinationWeddingItaly
#LuxuryWeddingTuscany
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Non solo glow ✨
Mi piace quando una cliente mi chiede una base opaca, ma allo stesso tempo desidera che la pelle mantenga la sua naturale luminosità.
Una delle richieste che ricevo più spesso è: “Non voglio l’effetto maschera.”
Per me, un makeup ben riuscito è proprio questo: perfezionare senza nascondere, valorizzare senza appesantire.
Che ne dite, siamo riusciti a mantenere la pelle naturale e radiosa? 🤍
🇬🇧
Not just glow ✨
I love it when a client asks for a matte complexion while still wanting to preserve the skin’s natural radiance.
One of the things I hear most often is: “I don’t want a cakey, mask-like finish.”
To me, great makeup is all about enhancing rather than hiding perfecting the skin while keeping it fresh, natural, and effortlessly beautiful.
What do you think? Did we achieve that natural, radiant finish? 🤍
#TuscanyWedding
#DestinationWeddingItaly
#LuxuryWeddingTuscany
Francesca ✨
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Per questa splendida sposa, abbiamo voluto enfatizzare il suo sguardo magnetico con ombretti luminosi e un eyeliner capace di donare profondità e intensità.
Guance e labbra naturali, ma radiose, per un effetto elegante e sofisticato… proprio come lei 🤍✨
🇬🇧
For this beautiful bride, we wanted to enhance her magnetic gaze with luminous eyeshadows and eyeliner to add depth and intensity.
Natural yet radiant cheeks and lips created an elegant and sophisticated look… just like her 🤍✨
#TuscanyWedding
#SposaToscana
#DestinationWeddingItaly
Julie ❤️ @juliesfi
🇮🇹Ho avuto il piacere di curare trucco e acconciatura per questa splendida ragazza in occasione dell’evento @weekendmaxmara a Firenze dedicato all’iconica Pasticcino Bag. Avevamo meno di un’ora per la preparazione, ma il risultato ci ha rese entrambe soddisfatte ✨
Voi cosa ne dite?
🇬🇧I had the pleasure of doing makeup and hair for this beautiful girl for the Max Mara event in Florence dedicated to the iconic Pasticcino Bag.
We had less than an hour to get ready, but we were both really happy with the final result ✨
What do you think?
#WeekendMaxMara #PasticcinoBagWorldTour #MakeupAndHair
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Parliamo anche della bellezza delle mamme della sposa ✨
Ho amato la scelta di questo makeup grintoso ma allo stesso tempo elegante, perfettamente in armonia con la personalità di questa splendida donna.
Per lei mi sono occupata del solo makeup, valorizzando il suo sguardo magnetico con dettagli luminosi e intensi 💫
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Let’s also talk about the beauty of the bride’s mothers ✨
I truly loved the choice of this bold yet elegant makeup look, perfectly reflecting the personality of this beautiful woman.
For her, I focused exclusively on makeup, enhancing her magnetic eyes with luminous and refined details that elevated her natural elegance for such a special day 💫
#TuscanWedding #ItalyWedding DestinationWeddingItaly
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Il trend makeup che preferisco? Look radiosi, freschi, che valorizzano la bellezza naturale🤍
Per questa splendida invitata ho curato solo il makeup… cosa ne pensate? ✨
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My favorite makeup trend? Radiant, fresh looks that enhance natural beauty🤍
For this beautiful wedding guest, I focused only on the makeup… what do you think? ✨
#BridalBeautyTuscany #TruccoSposaToscana #TuscanyWeddingHair
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Il mio trucco & capelli per la bellissima Maddy a Villa Scorzi ❤️
Amo creare look naturali e delicati che valorizzano la bellezza di ogni donna con eleganza ✨
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My hair & makeup for beautiful Maddy at Villa Scorzi ❤️
I love creating soft and natural looks that enhance every woman’s beauty in an elegant way ✨
Team @gracemc.bridal
Beauty @maddymayo44
#matrimonio #truccoeparrucco #toscanawedding
Let's talk together
Want to learn more about my journey or collaborate with me? Contact me: I'd be happy to tell you how I can help.
